Client Background: Bidwell Wood & Iron’s roots date back to the early 2000’s but born out of the pandemic. During the peak of the Covid turmoil, a group of friends & like minded business owners had the idea to focus all of their talents and businesses into one merged business. This brought together a multitude of businesses, equipment, and talents from restorers, industrial coaters, wood and metal workers. This great mix of experiences all the way from restoring 1900's arcade games for museums, blacksmithing, sawyering, to chemistry in the coatings industry.
Bidwell Wood & Iron’s manufacturing capabilities include 6KW CNC fiber laser for metal, CO2 laser for wood, 5 axis press brake, welding, wood milling & processing, UV printing capability, sandblasting and powder coating. Allowing Bidwell W&I to quickly manufacture from concept to finished product. If it can't be manufactured in house only the best is sourced and sold on BidwellWoodAndIron.com.
So who is Bidwell? John Bidwell was on one of the first wagon trains to come to California in 1843. In 1860 he founded Chico California, the city we are located in. John and his wife Annie were passionate about importing trees from around the world and to this day Chico is know as the “City of Trees”
Home improvements, Wood Polish & Care
USA
Listing Creations
Lifestyle Images
Info Graphics
Advertisement/PPC
Account Management
SEO Content Optimization
Amazon Case Handling
Store Front
New Brand to Launch: New Product in the Amazon universe, having many competitors which are in the market for quite long time having high sales volume with positive reviews
PPC:As we need to compete with the top seller in the category, we won’t be able to target high volume keywords & rank on them due as our brand is new on Amazon
New Product Launches: Bidwell has launched several products along with multiple sizes & package quantity which need in depth strategic plan to launch product successfully on amazon
Listing & Designing:
We first select the appropriate Product category for our client products on which our competitors are selling & also identifying top competitors within the niche of Wood Conditioning & Epoxy Resin pigment powder products
While researching the client’s product on amazon we have seen huge interest of customer with the Epoxy Resin in Arts & Crafts section
We gathered all the data & stats, than created engaging lifestyle images, info graphics & Copywriting. We inducted arts & crafts in our images & copy of content to boast up the sale, BSR & keywords ranking.
Our content & images are also focused on their color/shades & our SEO optimization is directly targeted towards relevant keywords.
Creation of eye-catching Store front for the brand
We have extended the product range with creation of new variations for colors & sizes, including top selling colors combos.
Launching of product is not an easy job so for this we have aligned our strategy with combination of SEO & Design to take all benefit from Amazon’s ranking algorithm to increase sales at launch.
We create combination of campaigns with Main Keywords, Competitors, Category, and Brand Video Ad’s for targeting of our main competitor & our products page to avoid shifting customer towards other Product pages.
We optimize campaigns on regular basis to ensure the Ad spend has been best utilized on the products marketing.